Category
What kind of business is the site for?
Luxury service, creator brand, venue, product, practice, studio.
Category notes.Start A Website
Start with the project basics.
Tell us what your business sells, who the site needs to convince, what pages you need, what content you already have, and when you want to launch.
Briefcategory / offerScopepages / assetsChecklaunch QA
Local Brief Composer
Shape the first email before it opens.
Answer the essentials here, then open a structured draft in your email app. Keep private credentials and sensitive client data out of the brief.
Add scope, timing, and launch contextOptional detail
Nothing is submitted or stored on this site. Your email app opens a prefilled draft, and you decide whether to send it.
Open Email Draft
No email app configured? Copy the brief and send it from anywhere.
Scope inputs4 questions
Scope Inputs
The first brief decides what the site should become.
Offer
What must the site make clear or credible?
Primary action, proof needs, and visitor objections.
Offer proof map.Pages
Which pages does the site need?
Home, work, process, service, about, contact, launch page.
Page list.Assets
Where would custom visuals or motion help the visitor?
Hero first, then section loops only where leverage is real.
Media plan.Project map4 stages
Project Map
Start focused enough to build well.
Brief
category, offer, audience, and visual taste
Aesthetic without business shape.Scope
pages, media, timeline, and proof needs
Ambition larger than launch.Build
visual direction and live pages
A design shot instead of a working site.Verify
checks, preview, and deploy evidence
Unproven polish.Intake risks3 checks
What This Avoids
Start narrow enough to ship.
The visual ambition expands before the business job is clear.
Start with category, offer, audience, page count, and proof needs.
Scoped intake answers.Media becomes a hidden cost.
Decide where motion helps visitors understand the offer before adding more assets.
Media plan and optimized versions.Production approval is assumed from preview progress.
Keep launch approval explicit and separate from local/preview verification.
Human production approval.Email checklist6 inputs
Project Intake
The first email needs these answers.
Project Type
New website, website refresh, motion add-on, launch review, or repair pass.
Current URL
Where the buyer can inspect the existing site or product.
Timeline
Target launch date, fixed event, or no fixed deadline.
Budget Band
A real range so scope does not pretend to be unlimited.
Launch Risk
The thing that would make the launch fail if ignored.
Proof Need
What the site must show without fake metrics or borrowed authority.
Send the business type, deadline, and what the site needs to help visitors understand, trust, or do.